Reset. Restart – a new programme of free advice and support
It’s been a year when – for obvious reasons – many of our businesses have faced issues they’ve never had to cope with before. Now, as we begin to emerge from the damage wreaked by the pandemic, it’s time to look ahead.
Reset. Restart is a new programme offering free support for Brighton and Sussex businesses who want to structure their planning and tighten their business model. It’s designed to help build resilience and develop the practical skills needed to survive and, ultimately, to thrive.
Who is it for?
Reset. Restart is for local SME businesses which have been forced to adapt or change what they do or the way they do it. It’s aimed at established companies, sole traders and micro-businesses and start-ups less than three years old.
What will I get?The programme offers a choice of free workshops.
- Pitch it right, Friday 9 April - You’re rightly proud of your business – you know it has something exciting to offer, and that you’re creating real value for your customers. But how do you get the message across? This workshop will support you in thinking about the language and tone you use, the problems you’re solving for your customers, and how you can ensure your offer is both distinctive and persuasive.
- Price with confidence, Friday 16 April - Whether you’re a multinational corporate or a sole trader, scaling an innovation or building a social enterprise, your income needs to be higher than your costs. That sounds obvious, but it isn’t always easy to achieve. What are your cost structures in a competitive market - and how do you earn the full potential value for your products and services without being undercut? This workshop will show you how to look beneath the surface of your main business costs and help you ensure that you’re linking spend to revenue and future planning to future profit.
- Your perfect customer, Friday 7 May - With a business idea as good as yours, it’s tempting to pitch to anyone who will listen. But your time and energy are finite, so you need to know who your ideal customer is. And if you do know, you need to be sure they trust you to meet their needs in ways your competitors can’t. This workshop will help you explore how to reach them, wow them, nurture them and hold on to them and help you explore how to clarify what’s working and what isn’t.
- Tools for the job, Friday 12 May - In many ways, your suppliers are as important to you as your customers. This workshop shows you how to identify the equipment, technology and expertise you need to drive your business forwards.