Alice Banfield Research
Alice is an independent Research & Insights Consultant; helping businesses understand their customers/clients so they can use insights to support the development of communications, products and services.
She specializes in youth research – facilitating and enabling young people to get their voice heard or helping businesses connect with younger generations in an authentic and positive way.
With 18 years' experience, Alice is an expert in using face to face and online qualitative research techniques to understand human behaviour, perspectives and experiences (including youth participation, user lab tests/remote user testing, ideation and concept development workshops, interviews, group discussion, mobile ethnography & communities).
Alice works collaboratively with multidisciplinary teams to deliver actionable insights. She has an established network of independents and agencies working in Market/Social research, Digital, UX, Marketing and Communications, Branding, Strategy, Design, Public Relations and Customer Experience.