Wed 09 / 07 / 25
Avoid losing 80% of your website traffic – How Google’s Algorithm works
by Alessandro Calzolari - Consumer Psychology and Marketing Consultant
Losing website traffic means losing trust — join us for a one-time SEO workshop where Empathic Marketing meets real-world strategy to help you fix what’s quietly costing you business.
Join Alessandro & Riccardo for a hands-on SEO workshop that puts empathy before algorithms. This isn’t about playing catch-up with Google updates — it’s about understanding what your clients actually search for, and how to meet them there.
No Fluff. Just Clarity, Confidence, and Results.
Tired of second-guessing your website’s performance? Most sites bleed traffic quietly — and no one tells you why. In this session, we’ll cut through the confusion and give you proven strategies that work, without jargon or hype.
Local SEO Tips That Build Trust
This isn’t theory. You’ll learn how to make your site stand out with empathy — so real people in your area find you, trust you, and choose you.
Live Website Reviews – With Empathy, Not Ego
We’ll review attendee websites live and show exactly what’s working and what’s holding you back — so you leave knowing what to fix, without the usual overwhelm.
SEO That Aligns With Your Real Goals
Whether you want more leads, bookings, or online sales, we’ll help you align your website with what truly matters — to your business, and to your clients.
Checklists & Tools You Can Use Right Away
Walk away with practical tools and a step-by-step plan you can follow immediately — no agency required.
Run by Experts Who Get You
Alessandro & Riccardo work daily with small business owners who’ve had enough of buzzwords and broken promises. If you want clarity, not code, this is your space.
Before vs After the workshop
Agenda
12:00 Arrivals & Networking
12:30 Workshop Begins
13:15 Q&A's
13:30 Open networking
02:00 Event ends
Frequently asked questions
Who is this workshop for?
This workshop is for professionals (accountants, solicitors, and consultants), small businesses (digital and tech), and service providers in crowded markets who feel undervalued and struggle to attract the right clients. If you're constantly lowering your prices to stay competitive, rather than being chosen for your true expertise, this is for you.
What will I learn?
You’ll learn how to use Google’s E-E-A-T framework combined with consumer psychology techniques to attract clients and increase visibility.
Do I need technical SEO skills?
No! We break everything down in an easy-to-follow way, so you can apply the techniques immediately.
Time: 12pm - 2pm
Date: Wed 09 / 07 / 25
Name: Avoid losing 80% of your website traffic – How Google’s Algorithm works
Venue: The Garden Bar & Cafe
Location: London Rd, Hassocks BN6 9NA, UK
Tickets from: £19
> Book now