About the Event

In crowded markets, great products often go unnoticed — not because they’re unworthy, but because the message doesn’t land.

Empathic Marketing is a guide for professionals who are tired of chasing attention and ready to build genuine connection. If you've ever felt like you're doing everything right but still not standing out … this is for you.

Written for busy people who value clarity over complexity, this book cuts through noise and theory, getting straight to what moves people: empathy, simplicity and trust.

Why Alessandro Wrote This Book

Much of today’s marketing advice feels either outdated or overwhelming.

You’re told to post more, optimise more, automate more — all while never really understanding why your message isn’t converting.

Most books stay stuck at the surface or bury you in theory.

I wanted to write something that works in real life — without requiring a marketing degree or hours you don’t have.

This book is the result:

• Clear, human communication principles

• Built for professionals who want to connect, not just convince

• Designed to help you become the obvious choice — without shouting louder

What You’ll Experience at the Launch

• Why even great offers fail to convert — and how to fix it

• A simple shift that makes your message resonate instantly

• How empathy changes buying decisions — without being manipulative

• Why clarity outperforms cleverness (especially when time is limited)

• A framework that makes your clients feel like the hero in your story

• Live Q&A to bring your real marketing challenges

🎁 Bonus gifts for active participants who attend live

Who It’s For

This is for you if:

• You run a business or lead a brand in a competitive space

• You feel your expertise is undervalued or misunderstood

• You want to attract clients through clarity, not pressure

• You’re tired of “sounding like everyone else” and ready to market in a way that actually feels right