Meet Pete Webb from Pipeline Digital

Sure! I’m Pete Webb, founder of Pipeline Digital. I’ve been helping businesses with digital solutions for many years now, and I’ve seen first-hand how technology, when used the right way, can transform how teams work.Pipeline Digital is all about future-proofing businesses. 

We help companies streamline operations, optimise their tech stacks, and create customer journeys that not only attract the right people but keep them coming back. Our clients often say we’re lifesavers, whether it’s sorting out their remote working tools, implementing efficient CRM systems, or simply being that go-to person to talk through their digital challenges.

Absolutely. RevOps is still quite new term to many UK businesses, but is a set of processes that we have been implementing for a long time. It's just now we’ve decided to take on the American term for this mix of strategies and technology processes. it's becoming increasingly important for growth. 

In simple terms, RevOps is about aligning your sales, marketing, and customer service teams so that everyone is working towards the same revenue goals. It’s like fine tuning an engine: every part needs to work together smoothly. When these departments operate in silos, you get breakdowns, lost leads, frustrated customers, and missed opportunities. RevOps brings everything together: your systems, your data and your processes, so your entire customer journey is seamless from start to finish.

One of the biggest problems is miscommunication between teams. For example, marketing might be generating leads that aren’t a good fit for sales, or sales might be closing deals that customer service isn’t prepared to support. You end up wasting time, money, and energy. RevOps helps fix this by making sure everyone has access to the same data, shares the same goals, and understands where they fit into the customer journey. It’s not just about efficiency, it’s about building a better customer experience.

We always start by looking at where the business is today, what tools they’re using, how their processes are set up, and where the gaps are. Sometimes businesses have great technology, but it’s not integrated properly. Other times, they need help mapping out workflows or setting up automation to free up their teams for higher-value work. We also help with onboarding and training so that everyone understands the new systems and processes. And of course, we stay involved long-term to keep refining and improving as the business grows.

The most immediate benefit is usually visibility. Suddenly, teams can see what’s happening across the entire customer journey. That means better forecasting, more predictable revenue, and fewer surprises. Over time, businesses see better lead qualification, smoother handoffs between departments, happier customers, and stronger retention. Plus, by spotting issues early, you can fix problems before they become major roadblocks. 

RevOps gives businesses the foundation they need to scale confidently. You’re also driving efficiency, which directly supports revenue growth. When your workflows are streamlined and automated, you reduce the need to continually add headcount as you scale — protecting your profit margins while still growing your business.

Our main focus for the next six months is really on education and growth. We've been delivering strategy and technology focused on the customer journey for over a decade, but this is the year we've started using the American term 'RevOps' to describe this collection of services. A big priority for us is to get people to understand what this really means, particularly for small businesses.

We want to help business owners grasp the power of making data flow within their company. The tools to do this are getting better and cheaper, and it's now so easy for small businesses to run smart, lean, data-driven operations rather than relying on old-fashioned, non-collaborative methods. Alongside this educational push, we have ambitious growth goals. We currently work with 50 businesses, and our aim is to double that over the next year, so the next six months are about building the momentum to make that happen.

I actually learned to fly a glider and got my pilot's license for it when I was 16. A bit later, I decided that staying in the plane wasn't enough, so I got into skydiving and earned an American skydiving license as well. So, for a while, I had the choice to either fly the plane or jump out of it! I have to admit, I don't keep the licenses current anymore—you have to fly regularly to maintain them—but they are certainly a fun part of my history.

A big thank you to Pete! You can visit their website, where we share plenty of tips, resources, and insights on RevOps, HubSpot, Google Workspace, and all things digital. Their we’re always happy to have a chat if anyone wants to explore how RevOps could fit into their business. You can email Pete at pete@pipelinedigital.co.uk.

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