Introducing DIG: how Chambers of Commerce across Europe are helping businesses maximise their mobile marketing potential

When Chamber director Sarah Springford asked me to write a blog about my experience with DIG, I was excited about getting the chance to share this new technology with all of you, and also about relating the fantastic experience I had working with a multicultural team of colleagues from across Europe.

DIG (Digital Interactive Graffiti) is a European-funded project that involves the Chambers of Commerce in Brighton, Barcelona, Naples and Vilnius (Lithuania), as well as IT developers based in Greece. This international team was challenged with the task of creating innovative technology to help businesses grow their mobile marketing activities.

With mobile phones and tablets quickly becoming the preferred method of accessing information on the internet, businesses need to develop new ways of engaging with clients. Having a mobile site or native app undoubtedly gives them a competitive advantage: information becomes easily accessible to customers, offers can be delivered immediately through push notifications, and actions like calls or emails can be performed much more easily than they can from a website.

As a business development expert, I'm in touch with many businesses and new product launches that could really benefit from these advances. Some businesses do not always maximise their opportunities when it comes to new technology, and they would gain a huge amount from mobile-optimised websites and customised promotions.

One of my clients, US company The Protein Bakery, is the perfect example of a new business developing mobile solutions. The firm makes tasty brownies and cookies, which are perfect for hyperactive kids and sporty adults as they provide balanced nutrition by avoiding blood sugar spikes and levelling GI while rebuilding muscle. Each brownie has an astonishing 11g of protein but tastes just like a normal brownie, if not better!

To launch The Protein Bakery’s delicious protein brownies and cookies, we have developed an email collection website that will allow people to try these amazing products while at the same time compiling a mailing list using those email addresses which the business can use for future promotions.

As a result of being one of the pilot businesses that tested the new technology, The Protein Bakery ran a successful marketing campaign using the DIG platform. The DIG team was great in terms of providing support for the project, and made the development of this campaign a very easy and enjoyable process. I am now looking forward to more and more businesses using this technology.

Adele Tomasin

Blue Star Fruit

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