Harnessing the power of online video - Raph Goldberg, Tanglewood Productions

Harnessing the Power of Online Video

Raph Goldberg, Tanglewood Productions

There’s a lot around at the moment about how video can help businesses achieve more sales, but it can be a bit of a minefield. You may be asking yourself:

• Should I make my own video?
• If not, who should I use to make it?
• What should it say?
• Does it need to feature cats or blenders if I want lots of people to watch it?
• And what do I do with it once I’ve made it?

All valid questions, but there are two more important questions you should be asking yourself. But first…

…if you’re not already convinced about the power of online video, check these stats out:

1. Video promotion is over 6 times more effective than print and online (b2bmarketing.net)
2. The chances of getting a page one listing on Google increase 53 times with video (Forrester Research)
3. Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)
4. A minute of video is worth 1.8 million words (Forrester Research)
5. Pages with video are 64% more likely to make a sale (Invodo).

Enough of the stats – how can YOU get it right with video (when so many businesses get it wrong!)?

Well, my advice is that whether you plan to have 1 video or 100 videos for your business – you need a video strategy. This basically boils down to two simple questions:

1. Who do you want to watch the video?
2. What do you want them to do after watching it?

Sounds simple but so many businesses overlook these two points and make videos that they want to make without the viewer in mind and with no clear goal. If you think of your viewer from start to finish then there is a good chance that your video will be:

• Under 2 minutes long (we are all busy people)
• Not use technical jargon
• Not be too salesy but focus on the pains that the viewer is experiencing and how you can overcome them.
• Not be poor quality (no-one will watch a video when they can’t hear what’s being said)
• Include a call to action – tell your viewers what you would like them to do after watching e.g. give you a call or visit a particular website or ‘like’ you on Facebook etc etc.

Why not come along to the Bite-sized learning session on 29^th October to find out not only what to put in your video and how to make it but what to do with it once it’s made (just uploading to Youtube isn’t enough as 100 hours of video are uploaded every minute!).

If you are attending the event or if you would like to find out more about how you can use online video for your business, why not join Tanglewood Productions for a free online Q&A at our Google+ hangout at 3pm on Wednesday 23^rd October: https://plus.google.com/b/102562887594979003115/events/ckajta8t3j3q9p7u1cnargd9jc8

If you want to contribute to the Chamber blog, contact us on hannah@brightonchamber.co.uk