Unlock hidden revenue opportunities in your business through the power of effective data storytelling. Business leaders make decisions emotionally and only justify them rationally. Yet many companies struggle to combine these elements effectively in their sales and marketing, pitches and tenders. Blending compelling narratives with meaningful numbers is the secret sauce that accelerates your sales process and gives you the edge over competitors. And here’s the best thing … you're already sitting on a goldmine of super-relevant data.

In this practical and entertaining session with Master Data Storyteller, Sam Knowles, you’ll learn six proven rules to transform how your business communicates. Using real-world examples (including surprising insights from Vinnie Jones), discover how to create persuasive, data-driven stories that resonate with customers to drive conversions. This hands-on workshop equips you with actionable tools that will make your organisation more efficient and effective.