So how can you make LinkedIn work for you in 2026? How can you turn content into something that actually drives conversations, opportunities and revenue?

In this practical session with James Armstrong, Co-founder and Director of Social Firefly, you’ll explore how LinkedIn has evolved into a relevance-driven platform – and what that means for how you show up.

We’ll unpack the shift from visibility to pipeline – why reach is declining, what the algorithm is prioritising instead, and how content can be used to build trust, conversation and opportunities.

In this session,we’llcover:

• How LinkedIn has evolved - from a visibility platform to a relevance-driven, knowledge platform
• What the algorithm is prioritising in 2026 - and why reach is down but engagement matters more

• How to define your niche and build authority through consistentcy

• Creating high-performing content - formats, structure, and writing for search, saves and dwell time

• A practical framework for turning content into pipeline, not just visibility

This session combines strategy with practical application, giving you a clear framework you can use to create more relevant content, build authority and turn LinkedIn activity into real opportunities. You’ll come away with a clear understanding of how LinkedIn works, with the confidence to create a long-term organic impact through content that’s relevant, discoverable and leads to tangible results.

Who is this session for? You might be a business owner, founder, or marketer that has a LinkedIn profile and a basic understanding of the platform. You probably want to use LinkedIn more strategically to generate visibility, build authority and drive business - but aren’t currently using it effectively or consistently to support your business or personal brand.

About your trainer:

James Armstrong is Co-founder and Director of Social Firefly – a social media agency that works with businesses, charities and leadership teams to develop smart social strategies. With over 15 years’ experience in marketing and communications, he’s a speaker and trainer for organisations who want to feel more confident, creative and in control on social media. No fluff. No jargon. Just honest advice, real examples and a practical approach that helps you think differently about your content.

FAQs

What's the refund policy? Tickets are refundable up to 4 days before the event start time. After this deadline, tickets are non-refundable; however, they may be transferred to another person for the same event or to another event of the same value. To arrange a transfer, please email Poppy at poppy@brightonchamber.co.uk with the booking name and details of the new attendee or preferred alternative event.

*Eventbrite booking fees are non-refundable unless the event is cancelled or there are duplicate charges.

Can I attend if I am not a member of the Chamber? If you have never been a member of the Chamber you can book and join as a guest at two of our events (just one Chamber Breakfast). After this, you will need to join the Chamber to enjoy the benefits of membership. If you'd like to join the Chamber you can find out more on our website.

How do I find out about other upcoming events and news? To receive news about the Chamber and our events please sign up to our mailing list.