Check out our new online short course: AI Literacy for communicators. Delivered by experts, drawing on the latest research applied to a commercial environment, to give your work an edge.

Details: 2nd - 5th June 2026. 9.30 - 11.30am daily. Online

A research-led CPD programme, co-facilitated by Magenta Associates and a University of Sussex Associate Professor combining academic rigour with real-world commercial application.

- A framework for AI literacy covering technical understanding, critical evaluation, responsible use and human oversight

- A working understanding of the generative AI economic landscape

- The knowledge needed to identify, mitigate and communicate 

- AI-related ethical risks

- A critical awareness of the new AI information economy

- A defensible AI governance position, and the language to explain it to a board

- The grounding to develop bespoke AI policies and processes.

This programme is designed for heads of communications, senior PR and marketing

practitioners, in-house communications leaders and consultants who already use AI

tools but want to do so with more understanding, confidence and accountability.

This non-accredited CPD short course is open to all professionals who find it relevant to their practice and provides a completion certificate.