Thu 10 / 03 / 16
Your Images: Do they create digital dustballs or plenty of verve?
Susi, Managing Director of Vervate, gives some tips on how to take social media savvy photographs in her guest blog.
Your business needs all the marketing light it can get – supersonic beams of beautiful bright light that draws people to you with gifts of money and recommendations.
In seeking to shed light on themselves, many people take photos of clients, events, staff, funny or important happenings – on their mobiles. In reality, 80% of those are likely to shed nothing but confusion or an underwhelming social media silence. Oh that dreaded digital dustball! In relation to the Chamber events for instance, Carluccio’s do a top notch breakfast, but taking a selfie in front of those huge windows is very unlikely to give you the effect you were after.
There are some really basic principles that help to ensure your photographs are ones you can be proud of, one of the most important of which is about light.
There are clearly some times (for instance those things you have already put a lot of resource into) that a professional photographer comes into their own. There are other times – like those above – when you need to be able to do it yourself, taking photographs on your mobile or sourcing images online, for example. Social media is an image gobbling machine that is constantly hungry. Your blogs may come easy to you or take a lot of blood, sweat and computer screen shouting, but they are all deserving of images that bring them to life and frankly help persuade people to stay put and read them.
That is why we at Vervate created our half day workshops.
They are all about enabling you to not have a chasm of stress and worry about taking crap photographs or potentially getting sued for breach of copyright (yes, it does happen). They are about giving you the basic knowledge, skills and principles you need to get on with the rest of your business whilst having your visual marketing light on full beam.
We have deliberately kept them small workshops, so that you can really get stuck in and leave with this new knowledge already getting applied to your business in practical terms.
Thanks Susi, Managing Director of Vervate, for writing this blog. To find out more information about Vervate's worskshops and to book tickets click here.
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