Is there an unintentional gender bias in your business?

'With 25 years of experience in the market research industry, we have demonstrated time and again that women are our natural research partners. They are the most experienced shoppers on the planet, they tend to think about the needs of the whole family and they love contributing simply because they want to make the world a better place.' 

100 years on from securing the vote, women's voices are still not being heard. Aviatrix explores whether there is an unintentional, yet harmful gender bias in business, and why the future of marketing should be female. 

http://aviatrix.co.uk/unintentional-gender-bias-business/

Article written by Aviatrix. 

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