Promoting the Professionals – Lisa Beale, Head of Checkaprofessional.com

From investments and share dealing to running her own mortgage advisory business, Lisa Beale has built up a solid and varied skills base which made her the perfect choice to head up the Checkaprofessional.com team.

Checkaprofessional.com is an exciting new venture from award-winning Checkatrade. Founded in the UK in 1998, Checkatrade has become a household name for finding reliable and trustworthy tradespeople. Its success is based on the creation of an impartial model of vetting, monitoring and a customer feedback system on each participating tradesperson.

“As Checkatrade has grown it has become clear that the public wanted a similar model for professional services such as financial services, legal services, IT & consultancy, health & beauty therapy and dentists” explains Lisa Beale, Head of Checkaprofessional.com

“We wanted to give professionals a way to market their services to potential new clients and bridge the trust gap by providing a platform where they can be found online and their services evaluated independently.”

Having originally worked in London for a large global bank, Lisa was responsible for a wide range of financial services.  She was then able to use these skills to set up her own mortgage advisory business dealing directly with clients and ensuring they obtained the best possible mortgage deal.  This attention to detail and experience of dealing with clients on a one to one basis put Lisa in good stead when she joined Checkatrade’s telesales team.  Over the next few years, Lisa worked hard, pushed the business forward, was promoted and helped to increase the number of clients from just over 500 to 7,000.

 “I was overwhelmed when our Founder and MD, Kevin Byrne approached me to head up our new sister site Checkaprofessional.com. I have welcomed the challenge to put my experience to good use” said Lisa.

Credibility and accountability are the building blocks of both Checkatrade and Checkaprofessional.com.  From firsthand experience of running a company, Lisa is passionate about the ethics that Checkaprofessional.com stands for.

Lisa adds “As a business professional, I know how competitive the marketplace is and how crucial it is to stand out from the competition in order to win business”.

Testimonial

“Lisa joined the team here at Checkatrade five and a half years ago when we had just over 500 members. Over the years she has been promoted and finally ended up as overall manager of both customer services and sales, with her skills and drive she has helped take Checkatrade to nearly 7,000 members. It was an obvious choice to give Lisa the opportunity to head up a new brand. Checkaprofessional.com has a very competent, able and focused person at the helm. I know she will do superbly well.” Kevin Byrne, Founder and MD, Checkatrade.com

For more information, please visit www.checkaprofessional.com

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