Marketing invitation to tender

Brighton and Hove Seaside Community Homes Marketing Support tender

Project Summary

• Marketing agents are invited to submit proposals for work to increase awareness of Seaside Homes and support current and new service developments, through marketing communications initiatives. 
• This requirement is ongoing to support the strategic objective to enhance the status of the ‘Seaside Homes’ brand and to develop and help grow the organisation in line with market changes and demands

Background

• Seaside Homes’ provides a significant number of affordable rented homes in the Brighton and Hove area. The tenants are generally in receipt of housing benefit and may have been homeless.
• We are seeking to develop alternative ways to deliver low cost rental housing in the Brighton and Hove area. This will entail a range of stakeholder engagement and communication strategies that will require design and implementation.
• This role will be overseen by the CEO of the organisation who will work with the successful provider by providing strategic input and support.
• Some Stakeholder, Customer and Consumer attitude and brand recognition research has been completed via a University of Brighton student project. This research will be available to the provider as part of this initiative.

Objectives of tender

• Due to limited internal resources, support is sought to provide effective marketing communication planning (inc. calendar) & implementation. This will include on and offline methods including  PR  and social media activity. 
• The activity should be in line with Seaside Homes objectives and take into account initiatives, projects and ongoing brand awareness requirements

Requirements of supplier

• Integrated marketing plan to support objectives
• Take advantage of contacts already in place to improve upon PR opportunities  
• Provide more consistent and proactive social media support 
• To advise on and develop e-marketing and offline activity
• Provide ongoing marketing support to new business and improvement programmes/initiatives 

Budget and time scales

£ 750 per month inc. VAT for first three months then £500 inc. VAT for up to 12 months followed by review.

Start date of July 2015

Proposals

Interested marketers and agencies are invited to submit their proposals for this tender by 5.30pm on Monday 22nd June 2015 to:

Karen Griffin, Office Manager
karen.griffin@seaside-homes.org.uk
Tel: 01273 732061

If you want to contribute to the Chamber blog, contact us on hannah@brightonchamber.co.uk