Fri 08 / 11 / 19
A worthy competitive advantage
BIG IDEAS: Great debate on the role that business has in tackling Climate Change and Sustainability this evening in London. Whether brands embrace this purposely with ethics or primarily for competitive advantage and profit, the fact that this is now firmly on the agenda for not just large business but SME’s can only be a positive step. But whilst ambition is great, credibility is what really future-proofs your brand so make it integral to your annual report and not just your CSR programme to create real action and act authentically - the truth will always out...Looking at the bigger picture will your brand lead the way in accountability and responsibility or wait until inevitable legislation is passed. Those that act with principles today will not only gain competitive advantage, but will future-proof their business for the long term too.