In July 2018 one of my clients was getting 1,800 users a month from organic search. By July 2019, that had increased to 34,000 and revenue had increased by over 900%.
I'm here to share with you how we achieved this without high ad budgets or expensive agencies, but by understanding our customers better and reacting quickly and making quick changes thanks to the Shopify platform.
Prime your Shopify business for SEO success!
Over an interactive half-day workshop I'll teach you my methodology and the full process of how I grow Shopify stores - from over 8 years of experience in eCommerce marketing.
I'll teach you these repeatable methods and walk you through the best apps, practices and strategies for achieving realistic, practical and cost effective long term growth.
By the end of the workshop you will leave with an actionable list of "To Do's" on your store and be part of a new group of business owners on my "SEO Accelerator" program, where you can work together with fellow members to share tips, troubles and support each other on your growth journey.
09:00 - 09:15 Welcome, tea, coffee
09:15 - 11:00 Introduction to SEO
What does search look like?
What does being first on Google (or any search engine) really mean?
Finding your Keywords: Understanding your customer and building a website for them, not you!
Keyword Research - How to uncover niches, opportunities and make quick SEO traffic gains.
11:00 to 11:15 - Break & Nibbles
11:15 - 11:45 - Content Plan: Using Keywords for Success
How to create a content and SEO plan now you have keywords to use.
Creating a content map - taking keywords to pages
Estimating keyword revenue / value
11:45 - 12:15
Exploring the best Shopify SEO Apps
How to use keywords on your website (using your websites as examples)
12:15 - 13:15 - Shopify Surgery - Bring your laptop!
You'll have the chance to pick my brains about your specific business - bring along your laptop so that we can delve into your Shopify and explore any niggles* you might be experiencing.
*If you are able to send any specific queries you might have upon booking this will help me prepare to assist you on the day.
Below are some areas I can help you with (but not exhaustive)
Moving beyond SEO
How to connect Shopify to Google Ads, Facebook, Instagram and other marketing channels available (Affiliate marketing, Google Ads run through)
Brief intro to your marketing mix
Google Analytics - How to track your marketing and measuring success
Google Search Console
What does success look like?
13:30 - 14:00 - Round up and joining the SEO Accelerator Slack Channel.
What others have said:
"As a small business owner, I knew that SEO was something that I needed to be mindful of, but I had no idea what it was exactly, how I could work on it myself or how to go about improving it. Adam communicated all of these things and more as simply as possible, with very little jargon and fantastic patience. He has helped me to grow my knowledge of SEO and to implement small changes that have made a big difference in my business." - Sofoya
"Adam really knows his stuff and explains without your usual SEO jargon! I came away from our meeting with a much better understanding of what SEO can do and how I can utilize it within my niche." - Emma
"A fab workshop and really learnt a lot. Thanks for explaining everything so simply! "
Time: 9am - 2pm
Date: Tue 28 / 01 / 20
Name: Shopify Growth Workshop: Scale Your Business with SEO
Location: 44 North Rd, Brighton BN1 1YR, UK> Book now