Workshop Series Overview

This is the fourth in series of 5 workshops taking place this year with workshop five in November; this series of engaging workshops is designed to equip business professionals with the tools and insights needed to thrive in today's competitive landscape.

After completing the five workshops, participants will possess practical tools and insights for avoiding common business pitfalls, strategically positioning their business, and engaging customers effectively. You will be equipped to adapt to market needs, leverage emotional intelligence in marketing, and drive your business beyond inertia to achieve sustained success.

Agenda - Workshop 4: People Buy Emotions, Not Products:Connect Better Using Emotions in Marketing

• Purpose: Learn how to use emotions in your marketing to create stronger connections with customers.
• Goal: Get practical skills in using emotional appeal in marketing to draw in customers and make your communications more impactful.
• Length: 40 minutes presentation and 20 minutes questions.
• In November will be the final workshop, Workshop 5 (booking will open in Oct): Engage Your Customers: Inspiring Action to Grow Your Business
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About the Speaker
Alessandro Calzolari is a seasoned expert in Marketing and Consumer Psychology Consulting. Consumer psychology studies why people buy things they like. Alessandro uses emotional intelligence (EQ) to improve how businesses communicate with their customers, helping to build stronger customer loyalty and engagement. He combines the latest psychological insights with effective marketing strategies, enhancing client relationships and business growth. His methods focus on truly understanding and meeting the needs and challenges of the target audience. Passionate about the power of emotional intelligence in marketing, Alessandro demonstrates how it can revolutionise marketing strategies and boost client satisfaction, turning customers into strong supporters of the brand.

Alessandro can assist you with:

• Learning what is essential to connect with your audience through marketing that they can relate to.
• Attracting higher-quality clients.
• Establishing a unique and unmatched position in your industry.

This workshop is held at the Business & IP Centre (BIPC) on the upper floor at Jubilee Library Brighton. Please arrive 10-15 mins earlier, so we can start the session on time.

Following the event, the BIPC will send you a feedback form which we would be grateful if you could complete to allow us to monitor the success of our events.