Join the BIPC Sussex team for an introduction to Market Research for Start-Ups, and learn how BIPC Sussex can support you with market research.

If you're a start-up, carrying out effective market research will enable you to make informed decisions and reduce the risk of starting a new venture. Good market research will allow you to forecast financial outcomes, and develop a marketing strategy as well as being essential in creating business plans and applying for funding.

This session will cover

• The importance of market research for start-ups
• Desk research vs field research
• Developing a Minimum Viable Product
• Market research databases at BIPC Sussex, including Mintel, Statista, IBIS World and Local Data Online

This webinar will be held on Zoom. Once you've registered, you will receive the joining instructions the day before the event.

Following the event, the BIPC will send you a feedback form which we would be grateful if you could complete to allow us to monitor the success of our events.