In this session, you’ll be taken through a frustration-busting step-by-step process to write your own web copy.

The process is designed to help you get over your hang-ups about writing and find a confident, persuasive voice that resonates with your prospects…so you can sell more without feeling sleazy or weird.

We’ll cover:

• The key pages you need on your website and how to structure them to drive action.
• How to establish whether your prospective customers make decisions rationally or emotionally, and how to write your copy to fit.
• How to identify your core message and audience, and the practical steps you can take to use this knowledge when you write your copy.

The session will include a live writing exercise, in which you’ll start to put into practice what you’ve learned and have the opportunity to gain feedback (though you won’t be forced to share if you don’t want to).

Book your place now to gain a website you’ll be proud to share, and will turn your prospects into eager buyers.

Who for? Business owners and freelancers who need to write their own web copy. This isn’t for people who want detailed advice on SEO.

Who by? Alice Cuninghame, Copywriter, Shoal Content. A copywriter with 10 years’ experience writing for big-name brands, numerous small businesses and many Brighton Chamber events, Alice specialises in creating sleaze-free copy designed to get results while staying true to each business’ voice and values.

Copywriter: Shoal Content.